Color is one of the first things people notice and one of the easiest to get wrong. A disciplined palette makes a product feel intentional; a scattered one makes it feel amateur.

Commit to a dominant color

Strong palettes lean on one dominant color with sharp, sparing accents. Spreading color evenly drains hierarchy and confuses attention.

Contrast is a feature

Always check color pairings against accessibility contrast ratios — the WebAIM contrast checker is a fast way to verify. Explore our color-led identity work in the playground.