Year
Year
2023
2023
Client
Client
CROKIT
CROKIT
Locks in the heat. Just open and eat.
Duration
Duration
6 Months
6 Months
Location
Location
Vancouver, BC
Vancouver, BC
Industry
Industry
E-commerce / DTC
E-commerce / DTC
Deliverables
Deliverables
Brand identity, packaging design, art direction, photography direction, campaign creative, and brand guidelines.
Brand identity, packaging design, art direction, photography direction, campaign creative, and brand guidelines.
CROKit is a compact, thermal food bowl that keeps meals hot or cold on the go, using leak-proof, copper-lined, FDA-approved construction for convenient, mess-free eating anywhere.
CROKit is a compact, thermal food bowl that keeps meals hot or cold on the go, using leak-proof, copper-lined, FDA-approved construction for convenient, mess-free eating anywhere.
Before we teamed up with CROKit, it was just a solid idea with a great product behind it, but no brand or presence in the world.
Before we teamed up with CROKit, it was just a solid idea with a great product behind it, but no brand or presence in the world.
There was no logo, no visuals, no website, and no way for anyone to actually find it, learn about it, or buy it. It was a good concept without the ecosystem it needed to become a real business. We came in and built everything from scratch. We created the full brand identity, shot product and lifestyle photos, produced videos, set up social channels, designed the landing page and full website, and built the e‑commerce experience, including shipping guidelines with their 3PL. On top of that, we worked with influencers, and set up other marketing efforts to turn CROKit into a living, breathing brand people can discover, trust, and buy from.
There was no logo, no visuals, no website, and no way for anyone to actually find it, learn about it, or buy it. It was a good concept without the ecosystem it needed to become a real business. We came in and built everything from scratch. We created the full brand identity, shot product and lifestyle photos, produced videos, set up social channels, designed the landing page and full website, and built the e‑commerce experience, including shipping guidelines with their 3PL. On top of that, we worked with influencers, and set up other marketing efforts to turn CROKit into a living, breathing brand people can discover, trust, and buy from.
CROKit needed a full ecosystem, not just a product, so we focused on building everything that surrounds the bowl and makes it easy to buy, use, and talk about. We developed a clear, recognizable brand, crafted product and lifestyle visuals, designed packaging that feels premium and on-message, and produced social and video content that brought the experience of “perfect meals, anywhere” to life. Then we designed and launched a high-converting landing page, full website, and seamless e‑commerce setup so people could discover CROKit, understand the value quickly, and check out without friction. On top of the brand and product experience, we put real growth engines in place. That meant setting up shipping and operations, running paid ads, working with influencers and creators, and making sure every touchpoint, from the unboxing experience to the ad creative, felt cohesive. Together, this turned CROKit from a quiet idea into a confident, established brand that feels trustworthy and is ready to scale.
CROKit needed a full ecosystem, not just a product, so we focused on building everything that surrounds the bowl and makes it easy to buy, use, and talk about. We developed a clear, recognizable brand, crafted product and lifestyle visuals, designed packaging that feels premium and on-message, and produced social and video content that brought the experience of “perfect meals, anywhere” to life. Then we designed and launched a high-converting landing page, full website, and seamless e‑commerce setup so people could discover CROKit, understand the value quickly, and check out without friction. On top of the brand and product experience, we put real growth engines in place. That meant setting up shipping and operations, running paid ads, working with influencers and creators, and making sure every touchpoint, from the unboxing experience to the ad creative, felt cohesive. Together, this turned CROKit from a quiet idea into a confident, established brand that feels trustworthy and is ready to scale.
Turning a Simple Bowl into a Daily Ritual
Turning a Simple Bowl into a Daily Ritual
For CROKit, we didn’t just design around a container, we designed around the moments it lives in. Busy parents packing school lunches, commuters eating between meetings, athletes fueling after a session, shift workers grabbing a hot meal at midnight. The brand need### Turning a Simple Bowl into a Daily Ritual We started by positioning CROKit as an everyday “meal ritual” rather than a gadget. The identity, copy, and visuals all reinforce the idea of locking in comfort and convenience wherever you are. The copper-lined, leak-proof construction and FDA-approved materials are treated as proof points, not technical jargon — always connected back to real outcomes like “no spills in your bag” and “food that still feels fresh hours later.”
For CROKit, we didn’t just design around a container, we designed around the moments it lives in. Busy parents packing school lunches, commuters eating between meetings, athletes fueling after a session, shift workers grabbing a hot meal at midnight. The brand need### Turning a Simple Bowl into a Daily Ritual We started by positioning CROKit as an everyday “meal ritual” rather than a gadget. The identity, copy, and visuals all reinforce the idea of locking in comfort and convenience wherever you are. The copper-lined, leak-proof construction and FDA-approved materials are treated as proof points, not technical jargon — always connected back to real outcomes like “no spills in your bag” and “food that still feels fresh hours later.”
Visually, we leaned into warmth and energy: rich, food-forward color palettes, bold typography, and photography that shows CROKit in motion — on buses, in office kitchens, at the gym, and on trails. Every touchpoint reinforces the same promise: you don’t have to choose between a real meal and a busy life. CROKit makes it easy to bring both with you.ed to speak to all of them without feeling generic.
Visually, we leaned into warmth and energy: rich, food-forward color palettes, bold typography, and photography that shows CROKit in motion — on buses, in office kitchens, at the gym, and on trails. Every touchpoint reinforces the same promise: you don’t have to choose between a real meal and a busy life. CROKit makes it easy to bring both with you.ed to speak to all of them without feeling generic.
