Year
Year
2021
2021
Client
Client
Future of Film Showcase
Future of Film Showcase
Duration
Duration
1 month
1 month
Location
Location
Toronto, Canada
Toronto, Canada
Industry
Industry
Film / Arts & Culture / Non‑profit
Film / Arts & Culture / Non‑profit
Deliverables
Deliverables
Merch Design & Social Posts
Merch Design & Social Posts
Future of Film Showcase is a not-for-profit championing emerging Canadian filmmakers. They create opportunities for new voices to learn, connect, and be seen on screen.
Future of Film Showcase is a not-for-profit championing emerging Canadian filmmakers. They create opportunities for new voices to learn, connect, and be seen on screen.
Future of Film Showcase is a not for profit festival that champions emerging Canadian filmmakers and gives new voices a platform to be seen.
Future of Film Showcase is a not for profit festival that champions emerging Canadian filmmakers and gives new voices a platform to be seen.
For the year we collaborated, they wanted the visual identity to match the ambition of the programming and the energy of their community across both the festival and its touchpoints.
For the year we collaborated, they wanted the visual identity to match the ambition of the programming and the energy of their community across both the festival and its touchpoints.
At the time, FOFS refreshed its look every year, but the visuals did not yet form a cohesive, campaign ready system that could stretch from the screen to the street. They needed a look for that season that could live on merch and in social feeds, feel contemporary and cinematic, and still be clearly recognizable as Future of Film Showcase.
At the time, FOFS refreshed its look every year, but the visuals did not yet form a cohesive, campaign ready system that could stretch from the screen to the street. They needed a look for that season that could live on merch and in social feeds, feel contemporary and cinematic, and still be clearly recognizable as Future of Film Showcase.
We designed the full visual look for that year’s festival, building a campaign system that extended FOFS beyond the cinema.
We designed the full visual look for that year’s festival, building a campaign system that extended FOFS beyond the cinema.
The wavy graphic language, bold typography and FOFS mark were all developed to work seamlessly across hoodies, caps, totes, mugs and a full set of social templates.
The wavy graphic language, bold typography and FOFS mark were all developed to work seamlessly across hoodies, caps, totes, mugs and a full set of social templates.
Each piece of merch was treated like a wearable poster, while social layouts were designed to spotlight films, directors and key announcements in a way that felt both consistent and flexible. Together, this system became the visual face of that year’s Future of Film Showcase, unifying how the festival showed up online, at events and in the everyday lives of its community.
Each piece of merch was treated like a wearable poster, while social layouts were designed to spotlight films, directors and key announcements in a way that felt both consistent and flexible. Together, this system became the visual face of that year’s Future of Film Showcase, unifying how the festival showed up online, at events and in the everyday lives of its community.
