Year
Year
2017
2017
Client
Client
Kingdom Elixir
Kingdom Elixir
Dark, cinematic visuals for flavour rich vape
Duration
Duration
3 months
3 months
Location
Location
USA
USA
Industry
Industry
Vape, e liquid
Vape, e liquid
Deliverables
Deliverables
Photography, social content, print design
Photography, social content, print design
Kingdom Elixir was a vape and e liquid brand creating rich, flavour driven juices for dedicated vapers.
Kingdom Elixir was a vape and e liquid brand creating rich, flavour driven juices for dedicated vapers.
Kingdom Elixir was a vape and e liquid brand trying to stand out in a crowded market where most visuals looked and felt the same.
Kingdom Elixir was a vape and e liquid brand trying to stand out in a crowded market where most visuals looked and felt the same.
They had flavour driven products and a moodier, more atmospheric personality in mind, but their existing presence did not fully reflect that vision or set them apart from other brands on the shelf and in the feed.
They had flavour driven products and a moodier, more atmospheric personality in mind, but their existing presence did not fully reflect that vision or set them apart from other brands on the shelf and in the feed.
They wanted a look that felt richer, more cinematic and more premium than the typical bright, generic vape imagery. The challenge was to create visuals that captured the depth of their flavours and the slightly darker, more immersive world they wanted to live in, while still being flexible enough to work across social content and print.
They wanted a look that felt richer, more cinematic and more premium than the typical bright, generic vape imagery. The challenge was to create visuals that captured the depth of their flavours and the slightly darker, more immersive world they wanted to live in, while still being flexible enough to work across social content and print.
We built a visual universe for Kingdom Elixir around photography first and then layered design on top.
We built a visual universe for Kingdom Elixir around photography first and then layered design on top.
We shot custom images that leaned into shadow, light and texture, capturing real moments of vapour and atmosphere instead of stock style setups. From there, we added graphic treatments, colour grading, energy effects and compositing to push each piece into something more surreal and iconic.
We shot custom images that leaned into shadow, light and texture, capturing real moments of vapour and atmosphere instead of stock style setups. From there, we added graphic treatments, colour grading, energy effects and compositing to push each piece into something more surreal and iconic.
The result was a set of social and print assets that felt like stills from a film rather than standard product shots. Bottles glowed, vapour became a design element, and each image told a small story about the brand’s world. Together, these pieces gave Kingdom Elixir a distinct, cohesive presence that matched the intensity of their flavours and helped them feel like a premium, cult favourite in the vape space.
The result was a set of social and print assets that felt like stills from a film rather than standard product shots. Bottles glowed, vapour became a design element, and each image told a small story about the brand’s world. Together, these pieces gave Kingdom Elixir a distinct, cohesive presence that matched the intensity of their flavours and helped them feel like a premium, cult favourite in the vape space.
