Year
Year
2020
2020
Client
Client
Might Expedite
Might Expedite
Freight shipping, simplified.
Duration
Duration
3 weeks
3 weeks
Location
Location
Burlington, Ontario, Canada
Burlington, Ontario, Canada
Industry
Industry
Freight, logistics, transportation
Freight, logistics, transportation
Deliverables
Deliverables
Brand redesign concept & visual identity exploration
Brand redesign concept & visual identity exploration
Mighty Expedite is a Canadian freight brokerage with over 25 years of shipping experience. They specialize in domestic and cross border LTL, FTL and specialized freight with customer focused service.
Mighty Expedite is a Canadian freight brokerage with over 25 years of shipping experience. They specialize in domestic and cross border LTL, FTL and specialized freight with customer focused service.
Mighty Expedite is a Canadian freight brokerage with more than 25 years of experience in domestic and cross border ground shipping.
Mighty Expedite is a Canadian freight brokerage with more than 25 years of experience in domestic and cross border ground shipping.
They specialize in LTL and FTL, with a strong focus on customer service, reliability and long term relationships built around keeping freight moving smoothly.
They specialize in LTL and FTL, with a strong focus on customer service, reliability and long term relationships built around keeping freight moving smoothly.
When they approached us, they were looking to refresh how the brand showed up online. The existing identity did not fully reflect the level of trust, expertise and modern service they provide, and they wanted a new visual direction to better communicate their strengths. Although this redesign was not ultimately chosen, it was a considered exploration of where the Mighty brand could go next.
When they approached us, they were looking to refresh how the brand showed up online. The existing identity did not fully reflect the level of trust, expertise and modern service they provide, and they wanted a new visual direction to better communicate their strengths. Although this redesign was not ultimately chosen, it was a considered exploration of where the Mighty brand could go next.
We developed a brand redesign concept that positioned Mighty Expedite as a modern, technology enabled freight partner while still honouring their reputation for hands on service.
We developed a brand redesign concept that positioned Mighty Expedite as a modern, technology enabled freight partner while still honouring their reputation for hands on service.
The proposed direction focused on clear, confident typography, a refined visual system and a website experience built around simplicity, speed and transparency.
The proposed direction focused on clear, confident typography, a refined visual system and a website experience built around simplicity, speed and transparency.
From rethinking the hierarchy of services like LTL, FTL and specialized freight to creating more focused messaging around customer support, tracking and cross border expertise, the concept aimed to make it easier for shippers to understand exactly how Mighty could help. Even though this route was not selected, it showcased a fresh way for Mighty Expedite to tell its story and is a project we are still proud to share.
From rethinking the hierarchy of services like LTL, FTL and specialized freight to creating more focused messaging around customer support, tracking and cross border expertise, the concept aimed to make it easier for shippers to understand exactly how Mighty could help. Even though this route was not selected, it showcased a fresh way for Mighty Expedite to tell its story and is a project we are still proud to share.
