Year
Year
2025
2025
Client
Client
PigWings
PigWings
Play to win.
Duration
Duration
3 weeks
3 weeks
Location
Location
São Paulo, Brazil
São Paulo, Brazil
Industry
Industry
Entertainment & Media
Entertainment & Media
Deliverables
Deliverables
Digital Experience
Digital Experience
PigWings is a Brazilian indie comic (HQ) about the most adorably disastrous e-sports team you’ll ever meet. The story follows a group of young, sponsorless “noobs” who dream of becoming pro players, facing tournament “bosses” and life’s tough stages with humor, nostalgia, and genuine love for games. Mixing references to classic and modern videogames, the comic celebrates underdogs who keep hitting respawn, not for fame or trophies, but because playing is who they are.
PigWings is a Brazilian indie comic (HQ) about the most adorably disastrous e-sports team you’ll ever meet. The story follows a group of young, sponsorless “noobs” who dream of becoming pro players, facing tournament “bosses” and life’s tough stages with humor, nostalgia, and genuine love for games. Mixing references to classic and modern videogames, the comic celebrates underdogs who keep hitting respawn, not for fame or trophies, but because playing is who they are.
PigWings had a strong concept and clear creative vision, but no digital presence to support it.
PigWings had a strong concept and clear creative vision, but no digital presence to support it.
Without a website or central platform, there was no way to communicate their story, showcase the comic, or build credibility with potential partners and fans. The brand existed in fragments, making it difficult to create momentum, grow a community, or position themselves as a serious player in the space.
Without a website or central platform, there was no way to communicate their story, showcase the comic, or build credibility with potential partners and fans. The brand existed in fragments, making it difficult to create momentum, grow a community, or position themselves as a serious player in the space.
Tinsly partnered with PigWings to build a complete digital foundation, designing and developing a website that brings their universe to life. We structured a clear narrative around the team and the comic, created an engaging visual experience, and implemented simple pathways for users to explore, subscribe, and connect. The result is a focused, high-impact platform that establishes credibility, centralizes their brand, and creates a scalable foundation for audience growth, future launches, and strategic partnerships.
Tinsly partnered with PigWings to build a complete digital foundation, designing and developing a website that brings their universe to life. We structured a clear narrative around the team and the comic, created an engaging visual experience, and implemented simple pathways for users to explore, subscribe, and connect. The result is a focused, high-impact platform that establishes credibility, centralizes their brand, and creates a scalable foundation for audience growth, future launches, and strategic partnerships.
