Year
Year
2025
2025
Client
Client
SuperHero JJ Kids
SuperHero JJ Kids
Duration
Duration
2 weeks
2 weeks
Location
Location
Toronto, Canada
Toronto, Canada
Industry
Industry
E-commerce
E-commerce
Deliverables
Deliverables
Website, Design Assets
Website, Design Assets
Superhero JJ Kids is an organization built on pure kindness, helping kids learn, enjoy their youth, and create experiences that last forever.
Superhero JJ Kids is an organization built on pure kindness, helping kids learn, enjoy their youth, and create experiences that last forever.
Before we teamed up with Superhero JJ Kids, they had a powerful mission and incredible characters, but no real brand to hold it all together.
Before we teamed up with Superhero JJ Kids, they had a powerful mission and incredible characters, but no real brand to hold it all together.
The visuals didn’t match the magic of what they were doing for kids, and there wasn’t a clear story, direction, or online presence to help families discover them, understand the heart behind the project, or stay connected over time.
The visuals didn’t match the magic of what they were doing for kids, and there wasn’t a clear story, direction, or online presence to help families discover them, understand the heart behind the project, or stay connected over time.
They had the “amazingness” in spirit and intent, but not in how the world experienced them. There was no cohesive identity, no focused website, and no way to present Superhero JJ Kids as the joyful, inspiring universe it truly is.
They had the “amazingness” in spirit and intent, but not in how the world experienced them. There was no cohesive identity, no focused website, and no way to present Superhero JJ Kids as the joyful, inspiring universe it truly is.
