Year
Year
2022
2022
Client
Client
Taz Knives
Taz Knives
Duration
Duration
2 Weeks
2 Weeks
Location
Location
Vancouver, Canada
Vancouver, Canada
Industry
Industry
E-commerce / DTC
E-commerce / DTC
Deliverables
Deliverables
Brand identity, brand system, art direction, photography direction, video direction, website design
Brand identity, brand system, art direction, photography direction, video direction, website design
Taz Knives is a handcrafted knife brand specializing in outdoor, kitchen, and pocket knives built with premium materials like G10 composite handles and Kydex sheaths. Based out of a grassroots workshop culture, they sell direct at markets, events, and online.
Taz Knives is a handcrafted knife brand specializing in outdoor, kitchen, and pocket knives built with premium materials like G10 composite handles and Kydex sheaths. Based out of a grassroots workshop culture, they sell direct at markets, events, and online.
Taz Knives had a product that spoke for itself, but no digital presence that matched the quality of their work.
Taz Knives had a product that spoke for itself, but no digital presence that matched the quality of their work.
Their brand lacked a cohesive visual identity, and without a proper website, they were relying solely on word-of-mouth and in-person sales to move product. They needed a platform that could communicate their craftsmanship, tell their story, and convert visitors into customers, all while feeling as rugged and authentic as the knives themselves.
Their brand lacked a cohesive visual identity, and without a proper website, they were relying solely on word-of-mouth and in-person sales to move product. They needed a platform that could communicate their craftsmanship, tell their story, and convert visitors into customers, all while feeling as rugged and authentic as the knives themselves.
We designed a fully custom website that brings the Taz Knives brand to life, from a bold visual identity rooted in forest greens, burnt orange, and hand-drawn wilderness illustrations, to editorial-grade product photography that lets each blade speak for itself. The site features an immersive "Our Story" section, a complete product catalog organized across outdoor, kitchen, pocket knives, sheaths, and accessories, and a design system built for scale. Alongside the website, we developed a full suite of social media assets, branded mockups, and campaign-ready ad creatives, giving Taz Knives a complete digital toolkit to grow beyond the market stall.
We designed a fully custom website that brings the Taz Knives brand to life, from a bold visual identity rooted in forest greens, burnt orange, and hand-drawn wilderness illustrations, to editorial-grade product photography that lets each blade speak for itself. The site features an immersive "Our Story" section, a complete product catalog organized across outdoor, kitchen, pocket knives, sheaths, and accessories, and a design system built for scale. Alongside the website, we developed a full suite of social media assets, branded mockups, and campaign-ready ad creatives, giving Taz Knives a complete digital toolkit to grow beyond the market stall.
