Speed is rarely the headline metric in a strategy meeting, yet it quietly influences nearly every other number that matters: bounce rate, conversion, and rankings.

Every second counts

Studies have consistently shown that conversions drop sharply as load time increases. Google’s Think with Google library documents the relationship between speed and revenue in detail.

Quick wins that compound

Compress images, defer non-critical scripts, and cut unused fonts. None of it is glamorous, but together it transforms the experience. We bake this into our build process.