Most of the web is text, which makes typography one of the highest-leverage skills in design. Get it right and the whole interface feels considered.

Build a scale, not a guess

A consistent type scale creates hierarchy and rhythm. Pair a limited set of sizes with generous line height for long-form reading.

Readability is non-negotiable

Keep measure between 50 and 75 characters and respect contrast. The WCAG guidelines are a reliable baseline. We treat type as a system in every studio project.